Lee Simmons

Miss Squiggles meets Fashion Designer Daniela D’Amico

Daniela D’Amico has the touch for anything that is fresh, modern and absolutely on trend. Her creations are pure flair, creativity and so much more. It’s a brilliant cocktail of different flavours that works so well together. No wonder Miss Squiggles wanted to interview her and find out all about her life and work.

So meet Daniela D’Amico…Meet Miss Squiggles’ new favourite designer…

Please tell me a bit about your fab brand

After graduating from London’s Prestigious Art School London College of Fashion and Chelsea College of Art, I launched my first collection for Autumn Winter 2014.

The collection is inspired by my ancestral home of Lake Como, Italy, comprising of my trademark of exquisitely designed textiles working in conjunction with a tailored womenswear collection, inclusive of coats, jackets and separates.

Each piece working harmoniously with the fabric produces a combination of mannish silhouettes merged with feminine softness of romantic prints. Each garment expressive of its own story with an artifice of movement and carefully considered positional designs structured to the body, the shapes serve to lengthen the body, influenced by androgynous tailoring combined with feminine soft textures.  Focusing on the silhouettes and proportions of my designs I make sure that each design works with the silhouette to only flatter the figure.

After graduating from Chelsea College of Art with a BA in Textile Design, I went on to work For designer Selina Blow as head of design studio before setting up my own label this year.

With a penchant for tailoring and constructed printed textiles, I would like to be seen as the go to label for an exquisitely crafted piece, alongside cleverly placed printed designs streamlined to create a wonderfully flattering silhouette.

What’s your favourite piece from your collection and why?

Lee Simmons

My favourite piece from this collection would have to be the Vittoriale Jacket in silk velvet, it’s a really strong cut and looks great worn over tailored cigarette pants or even with a fun pair of tights to be worn as a coat-dress, it’s a great cut that can be taken from day to evening and still look fabulous, effortlessly. Each piece from the collection tells a different story, the print is inspired by the pine trees reaching out into the Lake Como.

Where do you find inspiration?

I am usually inspired by a certain place, artist or movement. It can be a combination of them all, For this season I was also inspired by the work of Peter Doig who captured timeless moments of perfect tranquillity.

Want to find out more about Daniela and her beautiful fashion world? Just follow her on Instagram, Twitter, Facebook and visit her website for more info.

Miss Squiggles