part II.

Our Mistake Edit continues with author and coach Luana Ribeira.

Bestselling author, public speaker and founder of Dauntless PR, Luana
Riberia helps coaches and entrepreneurs build awareness of their
brand, connect with a larger audience and become a credible celebrity
within their niche.

A mistake I am not going to repeat in 2022 is…

The shiny object syndrome. Just as everything is taking off I find myself looking for shiny objects and allowing myself to be taken off track and do too many things at once, meaning I haven’t been able to focus effectively on one thing. 2022 will be my year of extreme focus and consistency.

A mistake I was almost too glad to make is…

This goes back to a few years ago, where I failed to understand a contract properly and it came back to bite me. I lost my business that I poured my heart and soul into for two years and absolutely adored. At the time it was dark and it was hard to see a way forward, but looking back now, it was the best thing to ever happen to me.

A mistake that led to a positive outcome was…

When I was an actress, I was taken in by a director who was a serial fantasist and master manipulator. Even though it was a traumatic experience, and one I definitely wouldn’t want to repeat, that was where I learnt my PR skills. That experience was the first catalyst in taking me to where I am today with Dauntless PR.