Sustainable, green, slow-fashion, ethical….however you want to call it (whilst, of course, remaining sensitive to the effects of ‘green washing’), it is evident that conscious buying is having a moment. A moment which we hope is here to stay for good. Events such as Gucci going ‘seasonless’ deciding to only show its designs twice a year, the eyebrows raised at H&M topping the 2020 Fashion Transparency Index by Fashion Revolution and the inevitable changes to retail as we know it due to social distancing are all indicators of changing consumer habits, enhanced awareness and (we hope!) new habits which will turn into lifestyles. If you don’t know where to start, we’ve selected three eco platforms you can start following right now. These market places offer everything from clothing to home-wares, allowing you to shop by ethical value, and have made it their mission to educate shoppers. Buy less, buy better and learn along the way – not a bad mantra to follow us into the weekend. Have a good one!
The Luxe One – We are a little bit obsessed with all the pieces on Rêve En Vert. Nicknamed the Net-a-Porter of sustainable fashion, this e-commerce sites stocks fashion, beauty, gifts, homewares and pieces for little ones too. Top marks for the dreamy imagery and the fabulous editorials including sustainable travel guides and recipes.
The US One – Pildora, a ‘creative lifestyle brand and events company centered in sustainable fashion, environmental consciousness and social impact’, is based in New York and (you’ve heard it here first!) is one of the newcomers in sustainable market places. A little edgy and super cool, we love the in-house sustainable values attached to every piece (such as small batch production, fair-trade, organic, vegan/vegetarian, locally made and more). The newsletters, with everything from astrology to how-tos style videos featuring founder Christina Almeida and designers are also worth signing up for.
The family run indie – Based in Birmingham, the People Shop sells clothing, homewares and gifts in their gorgeous store. While we note some of the collection is available online, we can’t wait to visit when possible (what better way to support our indies post-lockdown?). We’re a little bit in love with their business story , can’t get enough of the minimalistic styling (lots of natural light and fabrics) and will definitely be purchasing a raffle ticket in support of Black Minds Matter and urge you to do the same.
What other sustainable platforms can’t you get enough of? Add your favourites in the comments so we can check them out. Enjoy the weekend; here’s hoping for sunshine, slow moments and glimpses of relaxation.
The Squiggles Team X